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28/10/2009

At Media Extends Pilat Media's MediaPro Software To Czech Subsidiary

After a successful two-year track record with its 47 Polish channels, At Media, Poland's leading advertising sales house, has extended its use of Pilat Media's MediaPro to its new subsidiary in Prague, Czech Republic.
At Media is offering advertising agencies and other media buyers the possibility to book advertising for 18 channels available in the Czech Republic.
Marcin Boroszko, Managing Director of At Media and Advertising Sales Director at Chellomedia Central Europe, said: "The MediaPro system is a crucial element of our business. The system facilitates operations in a multichannel environment, enabling the efficient handling of several dozen channels - 47 channels in the specific case of Poland.
"Another important advantage of the MediaPro system lies in the fact that it seamlessly combines all the elements of the sales process within a single IT environment, contributing to even greater efficiency of the planning and execution of advertising campaigns. Because MediaPro is so scalable and easy to expand with new channels, it is the perfect platform to help us grow our business into new markets in central and Eastern Europe."
Developed in collaboration with leading media sales organisations, MediaPro is a compact, easy-to-deploy airtime sales systems designed to deliver exceptional levels of efficiency and productivity. Using MediaPro, sales agencies such as At Media are able to offer greater levels of service to their media buyer clients, with powerful features for maximising revenue from available inventory, developing and implementing pricing strategies and managing campaigns with commercial airtime as well as "non-spot" advertising.
MediaPro includes comprehensive customer management capabilities, tracking facilities to define and maintain the product advertising tree, and linkage of all the variables associated with deals and campaigns to ensure that they are implemented in compliance with agreed terms and constraints. Full reporting and ready integration with systems for CRM, scheduling, ratings and finance management make MediaPro an essential business tool for busy agencies.
Micha Moses, Vice President, MediaPro, Pilat Media, said: "At Media is an excellent example of the far-reaching value that MediaPro can bring to an advertising sales operation - particularly one that is expanding its presence into new media markets and viewing audiences.
"With its expansion into the Czech Republic and future markets, At Media represents the momentum that is building in Central and Eastern Europe for Pilat's award-winning media business management software solutions."
(KMcA/BMcc)
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