Broadcast News

Bookmark and Share
30/09/2009

Prime Focus Launches View-D

One of the world's largest visual entertainment services groups, Prime Focus, has announced the launch of View-D.
This is a proprietary 2D-to-3D conversion process that allows filmmakers to efficiently create stereoscopic 3D movies from source material shot on virtually any medium.
View-D will be introduced at international launch events in Mumbai, London and Los Angeles to unveil the Prime Focus global rebrand, in which Prime Focus London, blue, Machine, Post Logic and Frantic Films VFX will be brought together under the Prime Focus name.
Michael Fink, Chief Executive Officer of Prime Focus VFX, said: "3D moviemaking has proven to be more than a passing trend - it's rejuvenating international box offices and giving filmmakers a new storytelling technique that enriches the movie-going experience.
"Prime Focus is a visual effects facility, so we've been calculating 3D space from 2D images for years and developed the technology behind View-D after having worked on several stereo 3D shows.
"With View-D, we're offering the industry an exciting new production method to convert both library titles and new releases to terrific stereoscopic quality in considerably less time than other methods."
View-D was developed under the guidance of Chris Bond, President and Senior Visual Effects Supervisor of Prime Focus VFX. Bond said: "We're very excited to be offering View-D to the industry.
"It's about giving filmmakers the gift of time, because our approach allows the possibility of interactive creative sessions with our stereographers, similar to a DI session. Filmmakers can now shoot a movie with a single camera on film, without having to be locked into digital cameras and potentially complicated stereoscopic camera rigs. View-D allows conversions to fit into the post production schedule by critically shortening the length of time they take."
(KMcA/BMcC)
Solidmate Ltd Memory Card Hire London

Top Related Stories
Click here for the latest broadcast news stories.

17/05/2017
New Firmware For JVC GY-LS300 Camera
JVC has announced the Version 4.0 firmware upgrade for its popular GY-LS300 4KCAM Super 35 handheld camcorder. This increases colour resolution to 4:2
03/05/2017
AJA Video Systems Unveils New Features Of RovoCam Camera System
AJA Video Systems has unveiled new features of its RovoCam Camera System. At NAB 2017, the company revealed details of its RovoCam compact block camer
12/10/2017
Production News : ITV Unveils New Commission
ITV has released details regarding a new mini-series called Cheat. The four-part drama focuses on the relationship between university professor Leah a
10/10/2017
Production News : ITVBe Releases Details Of New Commissions
ITVBe has announced details of two new commissions, as well as one recommission, for the channel this Autumn. Following the success of the last two se
18/05/2017
Movietech Introduce New Accessory Rig
Movietech has announced the addition of a new RED EPIC DRAGON 6K accessory rig to their rental stock. Created by the company's in-house engineering te
12/05/2017
New Analogue Studio 'In Love With Imaging & Reliability' Of Genelec Monitors
Whilst the overall landscape for professional studios has not been without its challenges in recent years, the growth of the residential market has be
12/05/2017
New Video Pro X Released
MAGIX is pleased to announce the release of the latest version of its video editing software, Video Pro X. An unrivaled spectrum of innovative feature
12/05/2017
Vimond Announce New Sydney Office
Vimond Media Solutions has announced the opening of its office in Sydney, following an expansion of business across the Asia Pacific (APAC) region. Al
11/05/2017
Riedel Announce New Products At BroadcastAsia2017
Making its debut in Asia, Riedel's Bolero is described as a "game-changing" new wireless intercom solution. An expandable, full-roaming, DECT-based in
10/05/2017
AMP Launches New Drone Training Course
Aerial Motion Pictures and the National Film and Television School have announced a partnership to deliver a new drone cinematography course for film
10/05/2017
New EditShare Single-Node XStream EFS 200 And 300 Series Opens Doors
The solution delivers more affordable, high-performance, scale-out storage options for small to mid-size productions. Until today, the only option for
09/05/2017
JoeCo Appoints New Distributor For France
JoeCo has announced the appointment of a new distributor for France – Audiopole. The agreement will see Audiopole increase the profile of JoeCo's prod
09/05/2017
Production News : Channel 4 Announces New Gardening Show
Channel 4 has commissioned a new gardening show, Down The Garden Path With Dee Hart Dyke (w/t). Dee Hart Dyke is one of Britain's best amateur gardene
08/05/2017
Pixit Media Opens New Offices
Pixit Media has announced the opening of two new offices. The news follows the company's recent merger with ERA. One of the new offices is located in
08/05/2017
Canford Relocate To New Facility
From the beginning it was clear that Canford wouldn't become an "us as well" re-seller of pro-audio and broadcast equipment. Instead, the company woul