Broadcast News

Bookmark and Share

Prime Focus Launches View-D

One of the world's largest visual entertainment services groups, Prime Focus, has announced the launch of View-D.
This is a proprietary 2D-to-3D conversion process that allows filmmakers to efficiently create stereoscopic 3D movies from source material shot on virtually any medium.
View-D will be introduced at international launch events in Mumbai, London and Los Angeles to unveil the Prime Focus global rebrand, in which Prime Focus London, blue, Machine, Post Logic and Frantic Films VFX will be brought together under the Prime Focus name.
Michael Fink, Chief Executive Officer of Prime Focus VFX, said: "3D moviemaking has proven to be more than a passing trend - it's rejuvenating international box offices and giving filmmakers a new storytelling technique that enriches the movie-going experience.
"Prime Focus is a visual effects facility, so we've been calculating 3D space from 2D images for years and developed the technology behind View-D after having worked on several stereo 3D shows.
"With View-D, we're offering the industry an exciting new production method to convert both library titles and new releases to terrific stereoscopic quality in considerably less time than other methods."
View-D was developed under the guidance of Chris Bond, President and Senior Visual Effects Supervisor of Prime Focus VFX. Bond said: "We're very excited to be offering View-D to the industry.
"It's about giving filmmakers the gift of time, because our approach allows the possibility of interactive creative sessions with our stereographers, similar to a DI session. Filmmakers can now shoot a movie with a single camera on film, without having to be locked into digital cameras and potentially complicated stereoscopic camera rigs. View-D allows conversions to fit into the post production schedule by critically shortening the length of time they take."
Solidmate Ltd Memory Card Hire London

Top Related Stories
Click here for the latest broadcast news stories.

New Year, New Career?
A lot of people find themselves examining and assessing their current job and career plans in January... It's therefore no coincidence that the start
Artel Releases New White Paper
Artel Video Systems has released a new white paper, titled "It's About (Precision) Time". The white paper addresses the use of IEEE 1588 Precision Tim
New Firmware For JVC GY-LS300 Camera
JVC has announced the Version 4.0 firmware upgrade for its popular GY-LS300 4KCAM Super 35 handheld camcorder. This increases colour resolution to 4:2
AJA Video Systems Unveils New Features Of RovoCam Camera System
AJA Video Systems has unveiled new features of its RovoCam Camera System. At NAB 2017, the company revealed details of its RovoCam compact block camer
Core SWX Unveils New Cine Camera Battery
Core SWX has announced its newest cine battery, the Nano-VBR98, exclusively designed for Panasonic cameras. With a capacity of 98wh and weighing in at
Movietech Introduce New Accessory Rig
Movietech has announced the addition of a new RED EPIC DRAGON 6K accessory rig to their rental stock. Created by the company's in-house engineering te
Vimond Announce New Sydney Office
Vimond Media Solutions has announced the opening of its office in Sydney, following an expansion of business across the Asia Pacific (APAC) region. Al
New Video Pro X Released
MAGIX is pleased to announce the release of the latest version of its video editing software, Video Pro X. An unrivaled spectrum of innovative feature
New Analogue Studio 'In Love With Imaging & Reliability' Of Genelec Monitors
Whilst the overall landscape for professional studios has not been without its challenges in recent years, the growth of the residential market has be
Riedel Announce New Products At BroadcastAsia2017
Making its debut in Asia, Riedel's Bolero is described as a "game-changing" new wireless intercom solution. An expandable, full-roaming, DECT-based in
AMP Launches New Drone Training Course
Aerial Motion Pictures and the National Film and Television School have announced a partnership to deliver a new drone cinematography course for film
New EditShare Single-Node XStream EFS 200 And 300 Series Opens Doors
The solution delivers more affordable, high-performance, scale-out storage options for small to mid-size productions. Until today, the only option for
Production News : Channel 4 Announces New Gardening Show
Channel 4 has commissioned a new gardening show, Down The Garden Path With Dee Hart Dyke (w/t). Dee Hart Dyke is one of Britain's best amateur gardene
JoeCo Appoints New Distributor For France
JoeCo has announced the appointment of a new distributor for France – Audiopole. The agreement will see Audiopole increase the profile of JoeCo's prod
Ikegami Europe Appoint New President
Ikegami has named Kenzo Ishizuka as the new president of its European office. Effective immediately, Ishizuka will be responsible for leading the comp