Film & Television Directory

Broadcast Industry News

Submit News Item
15 December 2004

The Hive brings festive touch to ITV idents

The Hive, part of full-service broadcast postproduction facility VTR, has created ITV1’s new Christmas packaging, on air since December 11.
Based on a very detailed storyboard from ITV’s Mark Gouldie, The Hive has produced promo openings, interclips and endframes that will be used to package up trailers for ITV1 programming over the Christmas period. The four blue and yellow blocks of the ITV1 logo transform to become playfully animated ‘fairy light characters’ that are designed to appeal to all age groups.
The Hive’s Phil Hurrell and Howard Bell spent around four weeks doing all the CGI creation in Softimage XSI, with some additional flame work done by Glenn Cone.
Hurrell, Creative Director at The Hive, said: “Even a two-second animation is going to take some time when you have four characters to animate and they have a luminous quality and give off their own light – like a light bulb.
“Also, the characters have to animate in such a way that they give the impression of being small – they’re quite ‘flicky’ as opposed to being large and ponderous.”
Alongside the promo elements, The Hive have incorporated the look into the channel’s idents and break bumpers. The whole kit links all of ITV1’s Christmas programming with a common theme.
Steve Allen, Creative Director of the ITV Network Promotions Unit, said: “We go to the Hive because we have total confidence that the final product will be the best it can be.
“They’re incredibly good value for money for the quality of work they produce.”
(GB)




Bookmark and Share
Top Stories
19/09/2014
Blackmagic Launches DaVinci Resolve 11.1
19/09/2014
200 To Tango!
19/09/2014
TC Electronic Introduces 'aNorm' Loudness Solution
19/09/2014
RTW Demos Latest Solutions At IBC2014
19/09/2014
Quantel's Genetic Engineering 2 Makes Euro Debut
19/09/2014
Sachtler Releases 'Ace Accessories'
19/09/2014
Litepanels Announces ASTRA 1x1 Bi-Color Panel
19/09/2014
Sennheiser’s Esfera Wins IABM Award
19/09/2014
Thomson's ViBE XT1000 Xtream Wins IBC2014 Award
19/09/2014
NUGEN Introduces MasterCheck Loudness Tool At AES
Industry News Archive


SEARCH NEWS

Search News
Blackmagic Launches DaVinci Resolve 11.1
200 To Tango!
TC Electronic Introduces 'aNorm' Loudness Solution
RTW Demos Latest Solutions At IBC2014
Quantel's Genetic Engineering 2 Makes Euro Debut
Sachtler Releases 'Ace Accessories'
Litepanels Announces ASTRA 1x1 Bi-Color Panel
Sennheiser’s Esfera Wins IABM Award
Thomson's ViBE XT1000 Xtream Wins IBC2014 Award
NUGEN Introduces MasterCheck Loudness Tool At AES
IPCC Confirm Four Officers Facing Investigation Related To Savile Case
Undamaged Eastbourne Pier To be Re-Opened
Crashed Helicopter Fuselage Recovered
Construction Underway At New Emergency Centre
Scotland Votes Against Independence
New Appeal Issued Over 1994 Murder
Man Charged Over East London Murder
Lib Dems Confirm Mike Hancock Resignation
90 Passengers Rescued From Flood Train
Polls Open In Scottish Independence Referendum
Other News In Brief
Regional Film and Video Broadcast News

Flagship Media Group Ltd,
Unit C3, 6 Westbank Drive, Belfast,
BT3 9LA, Northern Ireland
Tel : (028) 90319008
Contact : Click Here

Bot / Local
d 20/09/2014 16:58:14