Film & Television Directory

Broadcast Industry News

Submit News Item
15 December 2004

The Hive brings festive touch to ITV idents

The Hive, part of full-service broadcast postproduction facility VTR, has created ITV1’s new Christmas packaging, on air since December 11.
Based on a very detailed storyboard from ITV’s Mark Gouldie, The Hive has produced promo openings, interclips and endframes that will be used to package up trailers for ITV1 programming over the Christmas period. The four blue and yellow blocks of the ITV1 logo transform to become playfully animated ‘fairy light characters’ that are designed to appeal to all age groups.
The Hive’s Phil Hurrell and Howard Bell spent around four weeks doing all the CGI creation in Softimage XSI, with some additional flame work done by Glenn Cone.
Hurrell, Creative Director at The Hive, said: “Even a two-second animation is going to take some time when you have four characters to animate and they have a luminous quality and give off their own light – like a light bulb.
“Also, the characters have to animate in such a way that they give the impression of being small – they’re quite ‘flicky’ as opposed to being large and ponderous.”
Alongside the promo elements, The Hive have incorporated the look into the channel’s idents and break bumpers. The whole kit links all of ITV1’s Christmas programming with a common theme.
Steve Allen, Creative Director of the ITV Network Promotions Unit, said: “We go to the Hive because we have total confidence that the final product will be the best it can be.
“They’re incredibly good value for money for the quality of work they produce.”
(GB)




Bookmark and Share
Top Stories
28/07/2014
Arts Centre Installs iDR10 MixRack
28/07/2014
Exset Appoints New Chief Operating Officer
28/07/2014
Snell To Showcase Product Innovations At IBC
28/07/2014
Axon Introduces Cerebrum
28/07/2014
Bobby Moss Scoops RTS Young Technologist Award
28/07/2014
Marquis Broadcast Launches Project Parking V3.8
25/07/2014
Penn Elcom Announces New Partnership
25/07/2014
Raycom Upgrades Talkback Base Station
25/07/2014
Exset Appoints Rian Bester As COO
25/07/2014
Orad Supplies Colombian Election
Industry News Archive


SEARCH NEWS

Search News
Arts Centre Installs iDR10 MixRack
Exset Appoints New Chief Operating Officer
Snell To Showcase Product Innovations At IBC
Axon Introduces Cerebrum
Bobby Moss Scoops RTS Young Technologist Award
Marquis Broadcast Launches Project Parking V3.8
Penn Elcom Announces New Partnership
Raycom Upgrades Talkback Base Station
Exset Appoints Rian Bester As COO
Orad Supplies Colombian Election
Dangerous Driver Who Killed An Eight-Year-Old Boy Is Jailed Again
Man Admits £300,000 Help For Heroes Charity Collection Fraud
FCA Fines Lloyds Banking Group £105m
Domestic Abusers Are Let Off With A Slap On The Wrist - Labour
Race Driver Dies At Silverstone Classic Event
Passport Office Workers Go On Strike
Torrential Rain Causes Traffic Disruption In Southern England
Ben Blakeley Gets Life For The Murder Of Jayden Parkinson
Rhys Williams Suspended From Commonwealth Games
UK Economy Returns To Pre-Crisis Level
Other News In Brief
Regional Film and Video Broadcast News
abc

Flagship Media Group Ltd,
Unit C3, 6 Westbank Drive, Belfast,
BT3 9LA, Northern Ireland
Tel : (028) 90319008
Contact : Click Here

Bot / Local
29/07/2014 09:41:33