Mike Alderton has joined twofourtv, a leading online business communications company, as Sales Director.
Based in twofourtv's London Office, Alderton is also taking on the role of Country Manager for GoodMood, the Finnish webcasting solutions provider which partners with twofourtv. This will involve operating GoodMood's new Webcasting Control Centre (WCC) in the UK. The WCC will be a one-stop shop for clients wanting to undertake a webcast - either internally or externally. "Mike's appointment reinforces the strategic relationship between twofourtv and GoodMood," said Mark Hawkins, twofourtv's Chief Operating Officer. "We have teamed up with GoodMood because its new webcasting package, GoodMood WIP, offers by far the best solution for broadcasting on company intranets - from webcasting regular briefings to setting up video-conferencing from desktops." Alderton added: "I am delighted to be taking on this new role, representing both twofourtv and GoodMood. The alliance of the world's most functional webcasting solution with one of the UK's largest independent TV production companies is unique. I am confident that at no time before has such an advanced and comprehensive range of online communication solutions been so readily available and deliverable from one source." (GB)