Broadcast News

Bookmark and Share
18/09/2001

RUSHES ANNOUNCE COMPLETION OF DEBENHAM’S COMMERCIAL

RUSHES Post Production have announced that they have just completed the latest Debenham’s commercial.
The commercial features Sophie Anderton seductively rolling around on a sheepskin rug. She is wearing alluring Reger underwear, designed by Janet Reger.
The stylish commercial is in keeping with the exclusive Debenham’s designer ranges that it is promoting. The camera pans over three vignettes of live action taking place in cubes stacked on top of one another, like floors in a department store. The first scenario features a woman, who rolls head over heals, dressed in clothes from the John range by John Richmond. The second scenario features a boy and girl racing about in clothes from the J range by Jasper Conran. The final sequence features a woman doing a handstand and an elegant man dressed in clothes from the Rocha range by John Rocha. In each of the sequences the actors travel 360 degrees around their cube, apparently defying gravity.
Rushes Inferno Artist, Omar Akkari, said: "To create the illusion of defying gravity, both the set that the performers were situated in and the camera were manipulated using motion control. The effect of the set and the camera moving together in unison is an illusion where the ground and therefore the effect of gravity, is in relation to the performers. The result of the motion control rig was excellent considering the load placed upon it, but due to the mass of the set and the speed at which the motion control rig had to spin, precise repeatability of the camera move was not quite possible. Stabilisation was required to remove the discrepancies between the camera moves of the various component scenes that would, when composited together, create a smooth overall movement like that of an elevator.
In the second scenario, when the two children are walking on opposite walls, two separate passes were combined so that the illusion could be enhanced. This distorted the audience’s notion of gravity¹s effect." (CD)
Solidmate Ltd Memory Card Hire London

Top Related Stories
Click here for the latest broadcast news stories.

07/12/2023
Videosys Broadcast Announces New Features For Its Camera Control Products
Videosys Broadcast has announced a range of new features for its camera control products including its flagship Epsilon 4K base station Camera Control
19/06/2023
Matthews Offers Better Way To Level Up Camera Rigging
Matthews now offers a better way to level up camera rigging with the latest addition to the patented Infinity Arm system. The new interchangeable ARRI
08/02/2024
VSF Releases New Features To Enhance RIST Protocol
The Video Services Forum (VSF) has released two new ancillary features to enhance the Reliable Internet Streaming Transport (RIST) protocol by incorpo
02/06/2023
Wooden Camera Launches New Elite Accessory Camera System
Wooden Camera has announced the new Elite Accessory System for ARRI ALEXA 35: a series of camera cage components designed to provide a flexible, full-
02/04/2014
Bradley Engineering To Showcase Developments At NAB
British manufacturer Bradley Engineering will be showing a set of newly-developed camera heads and accessories for unobtrusive and remote controlled f
13/03/2012
Vitec GTC Awards 2012 Nominees Announced
The Guild of Television Cameramen (GTC) has announced the shortlist for the Vitec GTC Awards 2012. The awards will be presented at the IET Austin Cour
16/09/2009
Panasonic Announces New Studio System
Panasonic announced a versatile new Camcorder Studio System that supports a range of P2 HD and DVCPRO HD camcorders, including the new AG-HPX300, and
30/10/2012
Jigsaw24 - Working With The Blackmagic Design Cinema Camera: The Camera
Jigsaw24 - Working With The Blackmagic Design Cinema Camera: The Camera - Part 1 By Liz Sunter While we've not been shy about getting grabby with the
06/03/2024
Timeline Deploys Video Broadcast's Camera Control
Timeline is using Videosys Broadcast's camera control to deliver coverage of the British Basketball League championships, which are currently screened
07/11/2023
Marshall Electronics Unveils Its CV630-NDIW 30X UHD PTZ Camera
Marshall Electronics has announced its new CV630-NDIW 30X UHD PTZ camera with NDI®|HX2. The CV630-NDIW is ideal for use in live newscasts, concerts, r
19/04/2018
Ikegami To Show New Camera Additions At The Media Production Show
Ikegami Electronics (Europe) is to showcase two new additions to its camera range at the the Media Production Show in London, June 12-13. The Ikegami
15/02/2013
Camera Corps Demo Advances In Remote Camera Control
Camera Corps (a Vitec Group company) will demonstrate a major advance in remote camera control technology on its 2013 NAB Show booth, C6032. The new R
07/12/2010
Camera Corps To Exhibit Latest Compact Camera Control Systems At BVE 2011
Camera Corps will introduce Switchpad and Mini Joystick Control to be 2011 visitors at London's Earls Court, between February 15 and 17. They will be
03/08/2010
Camera Corps Introduces Multi Camera Keypad Control Unit
Camera Corps' new Multi Camera Keypad Control Unit increases from five to 96 the number of remote camera heads that can be operated via the company's
01/02/2008
Camera Corps Debuts CCU-5 Camera Control Unit At Broadcast Live & Video Forum
Camera Corps (exhibiting on the Polecam stand (C62)) is showing its new CCU-5 camera control unit which allows easy remote operation of many makes and