INDIGOVISION LAUNCH NEW VIDEO TECHNOLOGY

INDIGOVISION Group have announced the launch of their Mainstream video technology.
Mainstream, the first MPEG4 codec developed for the semiconductor industry will add advanced video capabilities to products from handhelds to set-top boxes.
Two-years in development, the Mainstream codec is implemented entirely in hardware, setting it apart from announced software and hybrid software/hardware MPEG4 solutions. The hardware implementation gives the codec unprecedented scalability bringing major benefits to systems ranging from low data rate, handheld devices to broadband, digital-TV set-tops. The Mainstream codec (encoder/decoder) will be supplied as licensed technology for incorporation by manufacturers in system-on-a-chip designs and multimedia chip products.
Commenting on the announcement, IndigoVision CEO Oliver Vellacott said: "Mainstream is the first practical, scaleable MPEG4 codec solution. It will have a major impact in the market for multimedia mobile phones and personal video recorders and provides IndigoVision with significant opportunities for growth."
The Mainstream hardware codec consumes half the power of RISC software-only solutions at low data rates, provides consistent excellent video quality, encodes and decodes video at all 3G data rates and can scale up to encode full-resolution digital TV for personal video recorders.
Most MPEG4 implementations demonstrated to date have relied on software running on high-specification RISC processors because the development time to demonstration video is shorter. Such implementations provide variable quality video in network trials, can only handle video playback not encoding, and cannot handle video at the higher data rates supported by 3G and broadband networks.
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