|OASYS, the developer of Automated Playout solutions, has appointed John Biedenharn to the role of Sales Director - Americas as the company continues to build its global operations.
After an early career in aviation animation and computer graphics sales, Biedenharn spent five years with Matrox International, developing worldwide relations with early Broadcast Automation OEM customers. Branching out on his own, he launched and introduced Automation Technology to the North American market through his manufacturers’ representation firm, HD-Ware.
John Biedenharn commented: "I am very excited to join this highly respectedcompany and team. I have known the people at OASYS for some time and have agreat deal of appreciation for the products and the company’s thorough understanding of its customers’ requirements."
The appointment of Biedenharn, who will be based in the greater Los Angeles area, follows on the heels of a very positive NAB for OASYS.
Mark Errington, CEO, OASYS, said: "We had many interesting conversations with US broadcasters at NAB 2012, confirming that OASYS Automated Playout solutions are an ideal fit for the market requirements, providing the features that are needed but not available in other solutions. John’s appointment allows us to assist those looking to move from alternative workflow solutions - both traditional and IT based - and to enable them to take advantage of the benefit of 20 years of development in automated playout, so they can be confident that the features they use are configured for and fit their individual requirements."