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| 01 December 2009 |
Comms Tools Deal For Denmark |
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A leader in interactive video and mobile technology, never.no, has announced it will join Comtech Experience A/S of Copenhagen to provide interactive communication tools both for the retail sector and for conference facilities in Denmark.
Karsten Solaas, Comtech Experience Director said: "never.no is by far the most advanced technology provider in the world when it comes to real-time video interaction, which is why we have chosen to partner with them.
"With never.no technology, the mobile phone becomes a remote control in the hands of consumers who increasingly demand content that is relevant to them."
At conferences, Comtech will use never.no technology to enable visitors to use mobile phone texting to ask questions to presenters in real time, or to order workplace delivery of collateral information — eliminating the annoyance of lugging reams of paper around an exhibit hall. In retail, Comtech's use of the Interactivity Suite will provide store and mall owners the ability to target individual shoppers with customized content delivered on point-of-sale screens.
Interactivity Suite is never.no's interactive video platform that enables audience participation by modifying the video stream based on live, user-submitted content. Designed to function with traditional TV, Web TV, IPTV, and mobile TV platforms, never.no products power interactive TV formats and entire channels by enabling viewers and consumers to participate through mobile phones and the Internet.
"Comtech is a forward-thinking A/V provider that sees how the relationship between advertiser or other content provider and audience is evolving from 'push' to interactive," said Lars Lauritzsen, never.no Chief Executive Officer
The combination of Comtech's experience and reputation as an A/V provider with our technology will yield innovative solutions that benefit both companies and our customers."
See:
www.never.no
(BMcC/KMcA)
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