SAM Snell Advanced Media

Contact SAM Snell Advanced Media

SAM Snell Advanced Media
+44 (0) 1635 48222
Katharine Guy
Turnpike Road,
Berkshire UK,
Lower Earley,
RG14 2NX,
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About SAM Snell Advanced Media

New and unique
SAM is a new company with a unique mix of experience and technology. We have the vision to deliver business-transforming solutions across the media production ecosystem. Our future-ready systems enable broadcasters, content owners and service providers to evolve their business models to succeed in the consumer-driven era.

We understand that it’s not only about the future – to get there, today’s needs are also paramount. Our smart, agile technology maximizes efficiency and productivity in today’s rapidly changing media landscape.

Our people
Our people are the reason our customers choose us. We have some of the industry’s brightest, most innovative minds driving our research and product development, supported by a dedicated team of customer service, production, marketing and sales professionals.

Our products
We deliver smart, agile technology across Live Production, Production, Editing & Finishing, Playout & Delivery, Infrastructure & Image Processing, all running under enterprise-wide Management & Workflow automation.

Our philosophy
We partner with our customers to understand their needs, and then enable them to transition their business at a pace that’s right for them. Our customers trust us to deliver what they need today while understanding where they are going tomorrow, helping them to succeed in this age of uncertainty and change.

Our breadth
Headquartered in Newbury in the UK, and employing around 550 people worldwide, SAM is a truly international company with direct sales and support operations in all the world’s major markets, backed up by a network of expert partners.

Our quality
Quality is at the heart of everything we do. SAM is EN ISO 9001 certified.



SAM’s human-like intelligent monitoring across the media production chain becomes a reality.

At IBC 2015, SAM introduced the SigMA Media Assurance application, the latest addition to the Media Biometrics intelligent monitoring technology suite, bringing human-like intelligent monitoring to every stage of the media production chain. Media Biometrics, which is now shipping, enables media operations to scale without increasing headcount. Media Biometrics does this by taking signal monitoring and assurance to a whole new level; it is a unique technology that allows media to be identified, analyzed and compared at multiple stages in the production chain. Media Biometrics creates lightweight signatures from signal, stream or file-based media. Comparison and analysis of these enable media organizations to automatically ensure the integrity of signals through to delivery, that the media is the ‘right’ media and that attributes such as lip-sync are maintained after processing has taken place. Traditionally this has largely relied on human eyes; as the number of signals grows, monitoring this way has required an equivalent increase is monitoring staff. Media Biometrics at a stroke eliminates this barrier to growth. The new SigMA Media Assurance application is a central collation and reporting hub for Media Biometrics signals. SigMA adds critical signal assurance information to SAM’s facility-wide RollCall system control and monitoring. Media Biometrics-enabled SAM systems include: IQ Modular, Sirius routers, Kahuna switchers and ICE CiaB systems, covering the whole signal path from ingest to playout and beyond. “Media Biometrics is a truly revolutionary technology that brings media organizations the massive efficiency gains they need without scaling costs as they continue to launch more and more services,” said Neil Maycock, SAM EVP Marketing. “Media Biometrics is human-like intelligence without the humans!”
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